Marketing Plan RECOVERY – Business Series

The Fort Collins Area Chamber of Commerce, the Larimer Small Business Development Center and the Loveland Business Development Center partnered to offer a Marketing Series for Business:  Marketing Plan RECOVERY on June 22 through 25.  The Next Level 5 part virtual series provided business with the opportunity to rethink their marketing plan in the face of a crisis and to pivot to effective tools that can help them in recovery.

The Series & Resources:

Friday, June 12: Series Kick Off

• Recorded Webinar

Monday, June 22: Marketing Mix
Presented by Franklin Taggart & Craig McBreen – Take a close look at your marketing mix in light of changes your business has likely experienced due to COVID. Are you still using the right tools to reach your customers?

Resources:

• Recorded Webinar 
• Handouts:
  • https://bit.ly/MarketingMix2020
  • https://bit.ly/MarketingMixWorkbook
  • https://bit.ly/MarketingMixResources
  • https://mcbreenmarketing.com/subscribe/

Tuesday, June 23: Digital Basics
Presented by Greg Moore – Selecting and setting up the right digital tools is key to being found online, which is how customers will increasingly find your business. Learn how to claim and edit your Google My Business listing!

Resources:

• Recorded Webinar 
• AvaWing SEO Strategy Tool
• AnswerThePublic

Wednesday, June 24: Website Design
Presented by Tracey Devlin – Websites should be ever-evolving marketing tools. Take a close look at design and user interface, as well as additions like e-commerce and online ordering.

Resources:

• Recorded Webinar 

Thursday, June 25: Social Media
Presented by:  Amy Alcorn – During the crisis, people increasingly turned to social media to keep up with their favorite businesses. Learn how to make the most of the platforms you’re on!

Resources

• Recorded Webinar 
• Aspen Grove Marketing Social Media Checklist
• Aspen Grove Marketing Monthly Content Suggestions 
• Aspen Grove Marketing Free Monthly Content Calendar Template 
• Free Online Course: Your Social Media Marketing Guide 
  • Use Code: COVIDRECOVERY

Friday, June 26: E-mail Marketing
Presented by Kat Rico – Along with the other digital tools, e-mail marketing remains one of the best ways to communicate with your customers. Let’s talk important analytics, subject lines, and more!

Resources:

• Recorded Webinar

Free confidential business consulting: Larimer SBDC – https://larimersbdc.org/what-we-do/consulting/ 970-498-9295 Loveland Business Development Center – https://lovelandbusiness.com/consulting/ 970-667-4106