Fort Collins, CO, October 5, 2023 – – In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM, a full-service marketing agency based in Fort Collins, is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite group of StoryBrand Certified Agencies, one of only two in the state of Colorado and among 32 nationwide.
“I have been a StoryBrand Certified Guide since December 2019, and this year we opted to take the leap and get our entire team certified,” Kerrie Luginbill, Chief Strategy Officer and Partner stated, “This certification reaffirms our commitment to providing our clients with effective storytelling solutions as well as our commitment to the continual growth and development of our team of marketing specialists.”
The agency certification process includes an intensive 2-day workshop with a StoryBrand trainer to master the 7-part framework and how to leverage it in storytelling activities. StoryBrand, the brainchild of renowned author Donald Miller, made popular by his book, “Building a StoryBrand: Clarify Your Message So Customers Will Listen” has revolutionized brand messaging by adopting a customer-centric approach that diverges from conventional brand-centric storytelling. This approach allows agencies to empathize with a customer’s journey and goals, equipping teams to create marketing strategies that truly connect.
To learn more about the StoryBrand framework and OTM’s approach to building brand stories for business growth head to the OTM website: https://meetotm.com/building-a-storybrand/.
About OTM
OTM is a full-service marketing agency that combines business strategy with marketing services to help CEOs and their businesses overcome challenges so they can grow and thrive in today’s fluctuating marketplace.
With headquarters in Fort Collins, Colorado, the OTM team hails from around the entire United States and works with businesses that span the globe.