FORT COLLINS, Colo., April 30, 2025 – FiberLok Technologies, Inc., a leader in dimensional graphic solutions for sports apparel, workwear, school wear, promotional products, and industrial applications, has been awarded a 2025 Innovation Award for Decoration for LumoTex® – a patented product made with a combination of dye-sublimated textile and a glass bead reflective film. This graphic logo technology enhances safety at night while allowing colors not usually replicated with reflective materials to be visible in the daytime as well.
The Network Association of Uniform Manufacturers and Distributors (NAUMD) – an industry association specializing in workwear apparel for major businesses as well as the public safety market segment – announced its 2025 Innovation Award winners at its annual convention in New Orleans on April 29, 2025. FiberLok was one of two companies to receive recognition for decoration product innovations during this year’s awards ceremony.
Brand logos are a point of recognition for customers and a foundational aspect of branding. Research shows the psychology of color can build a brand’s aesthetic while bringing the brand closer to their target audience highlighting strength and trust. LumoTex’s uniqueness comes from its ability to replicate color instead of simply white/silver when light flashes upon it in the dark.
“We are excited to see LumoTex recognized as a way to deliver both safety and brand integrity.” said AJ Steger, President, Fiberlok Technologies, Inc. “Package delivery, food delivery, airlines, construction companies and anywhere employees work at night are likely to see value with this product. Recreational equipment such as backpacks, camping or other gear can also benefit from dual purpose branding and safety elements in the outdoors.”
LumoTex gives brands the ability to have colorful graphics in the daylight hours and a safe and recognizable reflective logo at night. LumoTex can catch eyeballs by highlighting a logo at a sporting event in the bright lights of the crowd or on workwear that provides an extra margin of visibility for workers who are out after dark. The result is more recognition for the brand, both day and night. The logos are light, flexible and apply to apparel within 20 seconds or less.
Other FiberLok proprietary products include the LexTra® flock textured graphics, TackleKnit® dye-sublimated fabric graphics, ColorCrest® low profile single-color flock graphics with a minimalist aesthetic, and ChromaFlex® metallized, die-molded graphics.