Associates in Family Medicine partners with company to bring MyChoiceMD to Colorado.

Fort Collins, Colo., September 24, 2015–Associates in Family Medicine, the largest independently owned medical practice in Northern Colorado, announced today that it has partnered with medical software development company MyChoiceMD to debut the MyChoiceMD healthcare app in Colorado. The application helps to create a true marketplace for outpatient medical care by streamlining the entire process.
The innovative application allows patients (especially those with high deductible insurance plans) to determine in advance what it will cost to go to the doctor, compare those costs with other providers, and schedule appointments—all without involving insurance companies in the process. Patients may also post reviews of physicians and the care provided to them, providing a true, unbiased report card on the doctor/patient experience.
“We are thrilled to work with a tech-savvy, progressive company like Associates in Family Medicine to introduce the MyChoiceMD app to Colorado,” said Gustav Hoyer, CEO and cofounder of MyChoiceMD. “Our goal is to help put healthcare squarely back in the hands of physicians and patients, restoring the direct one-to-one relationship that used to be the hallmark of seeing your family doctor.”
“We want to help regular folks make wise choices with their health and with their money. No one else is really doing what we’re doing,” he said. “Doctors are really behind this app, as well. By using it, the only person they have to please is the patient. And because the insurance companies are no longer in the middle of these outpatient transactions, healthcare providers get paid in as few as five days, which helps with the practice’s cash flow.”
Gavin Kaszynski, Director of Finance for Associates in Family Medicine, said the partnership aligns well with the practice in terms of continually looking for innovations that enhance patient care.
“AFM is always looking to improve the patient experience,” said Kaszynski. “That includes advances in medical technology as well as innovations in other areas like the MyChoiceMD app. We think it has the potential to revolutionize what it means to go to the doctor in terms of straightforward processes and cost savings to our patients.”
The app is currently available at its South Lemay office and will soon be available at the Harmony office in Fort Collins and the Foxtrail office at Centerra. The remaining locations will be systematically phased in over the next several months.

About Associates in Family Medicine
Founded in 1962, Associates in Family Medicine is the largest independently owned medical practice in Northern Colorado. With nine locations in Fort Collins, Loveland, and Windsor, our physicians and staff are committed to delivering exceptional, compassionate care to every body, at every clinic – to ease every mind.
For more information about Associates in Family Medicine, contact Eva Cassel at (970) 495-6214 or visit www.afmfc.com.

About MyChoiceMD
MyChoiceMD has one guiding principle—that medical care occurs between a patient and a doctor. The corporate and administrative interests surrounding healthcare add complexity, delays, confusion, and cost. MyChoiceMD helps reduce or eliminate these factors resulting in pricing for healthcare that better reflects its true value. By partnering with MyChoiceMD, doctors are able to discount their rates 25–50% for the exact same high-quality medical care over those purchased through traditional channels.
For more information about MyChoiceMD, please contact Gustav Hoyer at (818) 939-9518 or visit www.mychoicemd.co.