Lincoln’s Publicity Lessons for Small Businesses
In honor of Presidents’ Day, here’s a story on Inc.com about six publicity lessons from Abraham Lincoln. Writer Steve Cody says the six lessons are:
1. Nurture the brand of you.
2. Share the wealth.
3. Embrace new technology.
4. Use comedy to defuse a crisis.
5. Allow yourself to be vulnerable.
6. Timing is everything.
(As I read #3, I kept seeing an image in my head of President Lincoln leaned back in a chair near a pot-bellied stove, his long legs stretched out in front of him and he’s cracking jokes, which he’s surreptitiously getting from Jokes.com on the iPad setting on his lap. Doesn’t quite work, right?!)