“In our fiercely competitive world, those who separate themselves from the pack define the interests of others and work tirelessly to help them advance.” So says Tommy Spaulding, best-selling author of It’s Not Just Who Your Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships.

The Chamber is bringing Spaulding to Fort Collins to speak on October 18. The event will be at the newly renovated Lincoln Center. Previous best-selling authors in the Chamber’s Thought Leader Speakers Series include Jim Collins (Good to Great), Marcus Buckingham (First Break All the Rules), John Maxwell (The 21 Irrefutable Laws of Leadership), Dan Heath (Made to Stick) and Marshall Goldsmith (What Got You Here Won’t Get You There).

Spaulding makes the argument that your success is directly related to your ability to develop and maintain relationships “Because business is about relationships. Success is about relationships. Leadership is about relationships. Life if about relationships.”

In August I had the opportunity to hear Spaulding speak in Los Angeles at the American Chamber of Commerce Executives Annual Convention. Relationships seemed like an unusual topic for a keynote address at the annual meeting. In short order, however, I was pulled in to his story and message like the hundreds of other people who sat in rapt attention.

I got Spaulding’s book and read it within a couple of weeks.

My conclusion: I’m glad I read this book and wish it had been written 20 years ago. Like most people, I have and maintain a network, but the power of Spaulding’s message (my words, not his) is that “it’s not about you, stupid.” Instead of networking, focus on “netgiving.” Dial in to helping others get what they want and the boomerang effect takes over. Or, as my grandmother used to term it “Bread cast upon the water returns tenfold.”

So, if you’re available, this is an opportunity to hear a first rate speaker with a great message at a very affordable price. It’s affordable thanks to our generous sponsors: Poudre Valley Health System, Pelco by Schneider Electric, the City of Fort Collins, CSU College of Business, EKS&H, and Foothills Mall.

You can order your tickets here. See you on the 18th!