Loveland, COLO. – April 20, 2017 – High Country Beverage, a locally owned and operated beer distributor, has been awarded the prestigious MillerCoors President’s Award as well as the MillerCoors Great Beer Great Responsibility Recognition. The awards were presented at the MillerCoors Distributor Convention in Las Vegas in March 2017 and demonstrate High Country Beverage’s commitment to superior business practice and dedication to the community.

“Over the years, these awards have been coveted honors, showcasing hard work and great results,” said Steve Nichols, President of High Country Beverage. “We are truly grateful to be recognized for the extensive work ethic our employees exhibit every day as well as for our efforts to keep our community safe and healthy.”

The MillerCoors President’s Award is given to the top performing distributors from across the five MillerCoors sales regions. High Country Beverage was recognized as a top performer in the Central Region. The criteria for the MillerCoors President’s Award include:
• 3 year volume CAGR (Compound Annual Growth Rate)
• On-premise volume (core 4 draught + core package volume)
• Total off-premise chain volume (measuring same store sales)
• Total independent liquor and c-store volume

The MillerCoors Great Beer Great Responsibility Recognition is awarded to those who demonstrate outstanding work in alcohol responsibility in the environment and community. High Country Beverage fulfills these criteria with its TAKE CARE® Responsibility Program. The program works closely with Colorado State University to educate the student body on responsible behavior and how to take care of fellow students in need. Through this program, High Country Beverage funds student intern positions so that TAKE CARE® representatives can initiate Campus Pledge events, create impactful videos and promote alcohol responsibility through a variety of marketing efforts.

In addition to these two awards, High Country Beverage has received many honors throughout its 30 years of operation. In recent years, they have won the Fort Collins Chamber of Commerce Small Business of the Year Award, the Bill Coors Quality Award and the MillerCoors President’s Award for Performance, among several other honors.

About High Country Beverage:
High Country Beverage is an independent Colorado family owned and operated beer distributor known for product quality and outstanding customer service. They proudly represent over 250 brands of the finest local, craft, domestic and imported malt beverages from around the world. For more information about High Country Beverage, please call 1-800-462-3615, or visit us online at