High Country Beverage Employee Recognized in National Spotlight Program

Feb 27, 2019 | Member News

Mike Ruff Highlighted by National Beer Wholesalers Association

Colorado beer distribution company High Country Beverage is pleased to announce that Mike Ruff has been recognized in the National Beer Wholesalers Association (NBWA) Employee Spotlight Program. Ruff, a High Country Beverage Facilities Supervisor, joined the company 23 years ago.

America’s 3,000 independent beer distribution facilities employ 135,000 men and women in communities across the country. Beer distributors are key to building beer brands – large and small, domestic and imports – and helping to provide choice and value for consumers to enjoy. But they are also stewards in their communities and work hard every day to strengthen state and local economies. The NBWA Employee Spotlight Program highlights standout beer distribution employees and showcases their achievements.

“Mike has over 20 years in the beer industry and is a leader in the High Country Beverage family,” said Steve Nichols, President at High Country Beverage. “Throughout the past two decades with the company, Mike has proven he is committed to quality and customer service.’”

Throughout the past two decades, High Country Beverage has remained committed to unparalleled quality and service. The company has received many awards within the industry, most recent ones including the MillerCoors President’s award, the Constellation Regional Wholesaler of the Year award in 2014, the Bill Coors Regional Quality Award and regional New Belgium Wholesaler of the Year award in 2015.


About High Country Beverage:

High Country Beverage is an independent Colorado family owned and operated beer distributor known for product quality and outstanding customer service. They proudly represent over 300 brands of the finest local, craft, domestic and imported malt beverages from around the world. For more information about High Country Beverage, please call 970-622-8444, or visit us online at www.highcountrybeverage.com.


About the National Beer Wholesalers Association

The National Beer Wholesalers Association (NBWA) represents the interests of America’s more than 3,000 licensed, independent beer distributor operations in every state, congressional district and media market across the country. Beer distributors are committed to ensuring alcohol is provided safely and responsibly to consumers of legal drinking age through the three-tier, state-based system of alcohol regulation and distribution. To learn more about America’s beer distributors, visit www.AmericasBeerDistributors.com. For additional updates from NBWA, follow @NBWABeer on Twitter, watch NBWA videos on www.youtube.com/NBWABeer and visit https://www.facebook.com/pages/NBWABeer.