High Country Beverage Announces Restructuring of Sales Team

Mar 5, 2018 | Member News

Johnstown, COLO. – March 1, 2018 – High Country Beverage, a locally owned and operated beer distributor, is pleased to announce a new sales structure that involves several employee shifts. The structure became effective on Jan. 28, 2018.

“High Country Beverage is comprised of many talented employees with an array of valuable skills,” said Steve Nichols, president of High Country Beverage. “We are confident that the individuals taking on new roles will continue their legacies of leadership, dedication and excellence that are so greatly promoted at High Country.”

The new sales team is as follows:

Danny Breed – Independent Division Sales Manager
Breed will oversee off and on premise business as well as the draft department in this newly created position. Breed has previously served as the off premise division manager for the past two years and has held numerous other roles at High Country Beverage.

Karrick Koessl – Off Premise Manager
Koessl will oversee three off premise area managers and the space planning team in this newly created position. Koessl has served as an off premise area manager for eight years and has been a tremendous asset in the off premise division for many years.

Kelli Casteel – Area Manager
Casteel has served as a brand manager for the past year and a half for import brands. Casteel has held numerous roles at High Country Beverage including space planning, sales management, and on premise sales.

Ron Scott – Import Brands for On and Off Premise
Scott has been a great asset in the on premise division for many years, serving as the division manager, sales manager, and sales rep in both the on and off premise.

Learn more about High Country Beverage at www.highcountrybeverage.com.

About High Country Beverage:
High Country Beverage is an independent Colorado family owned and operated beer distributor known for product quality and outstanding customer service. They proudly represent over 250 brands of the finest local, craft, domestic and imported malt beverages from around the world. For more information about High Country Beverage, please call 1-800-462-3615, or visit us online at www.highcountrybeverage.com.