Closing framework, how to close the sale.

S – Set the Stage

* Recap their needs: “From what you told me, your biggest challenge is…”
* Confirm they want a solution BEFORE offering one.

U – Unpack the Solution

* Show HOW you solve the problem (brief + benefit-focused).
* Use stories: “A client just like you…”

K – Know the Ask

Give them ONE next step.
Examples:

* “Would you like me to schedule you for Thursday?”
* “Ready to move forward with the Deep Clean package?”
* “Would you prefer Option A or Option B?”

If you don’t ask, they can’t say yes.

L E S S – Handle Objections in 30 Seconds

L – Listen fully
E – Empathize (“I get it — totally normal.”)
S – Simplify the misunderstanding
S – Suggest the next step again with clarity