In recognition of Odd Socks Day on November 16—a day dedicated to celebrating individuality, embracing unique strengths, and encouraging confidence—CyberWyoming is highlighting the essential role of clear operational systems and cyber resilience in small businesses through a new partnership with Service Catalyst.
Odd Socks Day reminds us that being different and standing out is a powerful strength. In the business world, microbusiness owners and service providers often operate with custom, unique business models. However, without structured internal systems and strong cybersecurity habits, operational mismatches and gaps can leave companies vulnerable to burnout, chaos, and cyber threats.
“Small business owners start their companies for freedom, but all too often they end up building jobs that depend on them being there every single minute. When an owner is overwhelmed with daily chaos, cybersecurity and routine risk management fall through the cracks,” said Laura Baker, Executive Director of CyberWyoming. “Service Catalyst helps business owners build scalable, structured systems so their operations run smoothly and securely without relying on constant fires fighting.”
Service Catalyst has joined CyberWyoming as a sponsor, bringing invaluable peer mentorship and management frameworks to small businesses enrolled in CyberWyoming’s flagship Cybersecurity Competition for Small Businesses using the Made Safe™ Training Program. Through peer mentorship, practical business education, weekly coaching opportunities, and ready-to-use resources, Service Catalyst helps service business owners improve profitability, develop stronger teams, and build businesses that operate without their constant involvement.
“I’ve spent nearly 20 years building and operating small businesses, and I’ve learned that growth alone doesn’t create a better business. You need strong operations, good people, and the right processes in place,” said Tim Jordan, Co-Founder of Service Catalyst. “CyberWyoming is helping business owners protect what they’ve built, and Service Catalyst is helping them build businesses that are worth protecting. That’s what makes this partnership such a natural fit.”
The partnership aligns seamlessly with the spirit of Odd Socks Day by encouraging business leaders to celebrate their unique market positions while fixing mismatched back-office processes before they turn into costly cyber or financial risks.
About Service Catalyst: Service Catalyst is an affordable peer mentorship and business education community built by experienced service business owners, for service business owners. Through practical education, weekly office hours, peer collaboration, and a library of ready-to-use business resources, Service Catalyst helps entrepreneurs build more profitable, organized, and owner-independent businesses.
Learn more at https://thecatalystcommunity.com/.
About CyberWyoming: Founded in 2017, the nonprofit CyberWyoming promotes the cybersecurity welfare and prosperity of the Wyoming business community including hands-on, high-touch education of microbusiness stakeholders and technical registered apprenticeship. CyberWyoming’s primary business education program is the Cybersecurity Competition for Small Businesses.
For more information about CyberWyoming, visit https://cyberwyoming.org/.
To register for the Cybersecurity Competition for Small Businesses, visit https://cyberwyoming.org/cyber-training/.