BKD announces promotion, hire for marketing roles

Mar 15, 2022 | Member News

BKD CPAs & Advisors has promoted Jennifer Hallam to a regional marketing role and hired Cecily Waters to fill Hallam’s previous position in the Colorado/Salt Lake practice unit.

Hallam is now regional marketing director for BKD’s North Region, which comprises 14 markets in eight states, including Missouri, Kansas, Iowa, Nebraska, Illinois, Wisconsin, Colorado and Utah. In this role, she provides coaching and guidance to office marketing

teams across the region to build upon the culture of growth and support them in their efforts to serve local markets.

Based in Denver, Hallam has been with BKD since 2010, first as senior operations manager and later as marketing manager for the Denver, Colorado Springs and Salt Lake City offices, leading marketing, branding and advertising efforts across the three markets. She also has played a key role in community engagement via the BKD Foundation.

“Jennifer brings a collaborative approach to our marketing structure and a wealth of experience working in different sized markets and industries,” said North Region Managing Partner Jeff Ronsse. “Having a wide range of experience within BKD provides a great perspective for working with our firm leadership and industry leaders to develop and implement growth opportunities.”

Hallam will remain in Denver where she serves on the board of the Denver Metro Chamber Leadership Foundation, is a Mile High United Way Women United member and an active alumna with her Leadership Denver class (2009).

Waters succeeds Hallam as marketing manager for the Denver, Colorado Springs and Salt Lake City offices. Her responsibilities include identifying strategies and tactics to improve BKD brand awareness, generate demand for services, foster media relationships and coordinate community involvement such as local seminars, speaking engagements and client appreciation events.

“We look forward to working with Cecily who will bring new ideas and experience to our marketing and business development efforts here in Colorado and Salt Lake,” said Tammy Rivera, managing partner of the Colorado-Salt Lake practice unit.

Prior to joining BKD, Waters planned and executed integrated marketing communications plans for clients in the hospitality, IT, software and hardware, and health care industries. She is a 2010 graduate of Auburn University with a bachelor’s degree in communications and a double minor in journalism and business. She also holds a certificate in marketing strategy from Cornell University.

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