It’s a numbers game… conversion

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To identify your numbers and calculate ROI (Return on Investment) for different outreach methods like flyers, calls, door knocking, etc., you need to track inputs, outputs, and conversions. Here’s how to break it down for each method:

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📊 1. What Numbers to Track for Every Method

Metric What It Means
Reach How many people received or were exposed to your message
Responses/Leads How many people responded, called back, or engaged
Conversions How many became paying customers
Cost Total cost of the effort (materials, time, travel, etc.)
Revenue Income generated from those conversions
ROI (Revenue – Cost) ÷ Cost × 100

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📍 2. How to Track It by Method

📄 Flyers
• Track: Number of flyers distributed, cost (printing + distribution), promo code or QR code to track responses
• Tip: Use a unique code/URL so you know the lead came from the flyer

📞 Phone Calls
• Track: Number of calls made, conversations had, appointments set, deals closed
• Tip: Use a CRM or spreadsheet to log calls and outcomes

🚪 Door Knocking
• Track: Doors knocked, conversations started, follow-ups booked
• Tip: Keep tally sheets by neighborhood and note specific interests

📬 Emails
• Track: Emails sent, open rates, click-throughs, responses, and conversions
• Tip: Use email marketing software for tracking metrics (e.g., Mailchimp, Constant Contact)

📱 Text Campaigns
• Track: Texts sent, replies received, and follow-up actions
• Tip: Use tracking links in texts to monitor clicks and response

🏪 Business Pop-Bys
• Track: Number of visits made, follow-ups received, referrals given
• Tip: Take notes after each visit; use branded leave-behinds to measure impact

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💰 3. ROI Example Formula

Let’s say you spent $150 on 500 flyers. You got 10 leads and 3 turned into $300 in business.

ROI = (Revenue – Cost) ÷ Cost × 100
= ($300 – $150) ÷ $150 × 100
= 100% ROI

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📋 4. Simple Tracking Sheet Setup

Method Reach Leads Sales Cost Revenue ROI %
Flyers 500 10 3 $150 $300 100%
Phone Calls 100 15 5 $0 $500 Infinite*
Door Knocking 60 6 2 $20 $200 900%
Emails 300 20 4 $10 $400 3900%
Business Pop-Bys 12 4 1 $25 $100 300%

*If you spend time but no money, ROI is technically infinite, but you should track time as value to be realistic.