AWE Connect: Identifying Your Target Market

Join us as Allied Women Entrepreneurs Board Secretary and Business Librarian, Amanda Armstrong, speaks about the ins-and-outs of identifying your target market.

Amanda will share tips for finding reliable data about target market demographics, whether you’re selling product or services. We will walk through the process of creating an avatar/personna for one of your target customer types. After you have identified your target market, Amanda will discuss how to use census, survey, & segmentation data to find out where that target market is, as well as how to evaluate the information you have found and use it to make business decisions.

Learn more at

Date: Tuesday, August 2nd
Time: 6:00 PM
Company: Allied Women Entrepreneurs
Location: Ace Gillett's, 259 S. College Avenue, Fort Collins

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